Four Decades of Goalpost Design, Goalpost Safety, Innovation and Manufacture.
Four Decades of Goalpost Design, Goalpost Safety, Innovation and Manufacture.
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At ITSA GOAL, we’ve been shaping the future of children’s football for over 60 years.
In 1959, our chairman — then a young footballer — built the first 12’x6’ Mini Soccer Goal from wood and pea netting. Decades later, in 1986, he pioneered the first portable plastic goals, lightweight yet strong, and perfectly designed for young players..
The English Football Association quickly adopted our goals for small-sided games, boosting player development and opening the game to more girls — a step that helped fuel the rise of women’s football. With approvals from both the FA and FIFA, our goals became a global standard.
Our name, “ITSA GOAL,” pays tribute to commentator Kenneth Wolstenholme’s iconic words on the very first goal scored on Match of the Day in 1964 — a reminder of football’s joy and heritage.
From inspiring the Football Association with and Coca-Cola’s “Big Red Bag” campaign to sparking an entire industry of safer children’s goalposts, we’ve remained true to our original vision: creating quality goals that last giving every child the chance to fall in love with football.

Based in Sheffield, "The Home of Football," ITSA GOAL is renowned for innovative football goal designs. As a founding member of the CEN European goal post safety committee, we've consistently led the way in establishing industry safety standards.
We had at one time more registered goal post designs and patents than any other company in our field. Our commitment to safety and performance is central to our design process. All our football goals undergo rigorous UKAS testing, are impeccably manufactured, and boast an unmatched safety record. We never compromise on safety.
As the oldest plastic goal post manufacturer in the UK, we're proud to have pioneered the small-sided game for children. Over the past thirty-nine years, we've built a strong reputation for producing high-quality, well-engineered, and safe goalposts, all backed by extensive warranties.
We're fortunate that our company chairman remains the only active member from the original goal post standards committee. His vast knowledge in this area continues to be an invaluable asset.

The ITSA GOAL name is evolving with an adaptation of its existing design to reflect our move into the age of Artificial Intelligence.