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our story
Before organised mini football, there was “jumpers for goalposts.”
Anyone who played the game back then remembers the debates—every close shot leading to arguments over whether it was in or out.
That changed in 1959, when a young innovator built the very first 12ft x 6ft mini soccer goal using wood and netting. What started as a simple idea would go on to transform grassroots football for generations to come.
By 1989, that same vision led to the creation of the first portable PVC mini soccer goals in a carry bag. Lightweight, durable, and quick to assemble, these goals made it possible to take the game anywhere—parks, pitches, schools—setting up matches in minutes. For the first time, football became truly accessible to children everywhere.
The innovation didn’t go unnoticed. The introduction of these goals was welcomed by the Football Association, helping launch small-sided football, a format that increased player involvement, improved development, and opened the game to more participants—especially young girls, contributing to the rapid growth of the women’s game.
Recognition soon followed on a global stage, with approval from FIFA in the early 1990s, cementing the product’s place in football history.
The name
During the first ever televised episode of Match of the Day in 1964, legendary commentator Kenneth Wolstenholme called a goal scored by Roger Hunt with the now-famous words:
“It’s a goal.”
That simple phrase captured everything we stand for—the excitement, clarity, and universal joy of football. It became the inspiration behind our brand name and identity, reflecting our mission to be at the very heart of the game.
Since forming in 1986, we have continued to build on that spirit. From pioneering the original “goal in a bag” concept to setting new standards in durability, design, and ease of use, our products have consistently led the way.
While many have followed, our commitment to innovation, quality, and authenticity remains unchanged—ensuring our goals continue to deliver the moment that matters most:
It’s a goal.
Trusted by the Best
Our products have always been more than goals—they are tools that help children, schools, and clubs grow the game. One of the most notable milestones in our history was the partnership with Coca-Cola.
As part of the “Big Red Bag” initiative, developed with the The Football Association, our portable goals were at the heart of a programme designed to introduce young children to football. Each kit provided a complete “pitch in a bag,” including goals, scaled footballs, corner flags, pitch markers, and training bibs—making football easy to set up anywhere.
Being chosen by a global brand like Coca-Cola was a powerful validation of our product and our impact. It cemented our reputation as trusted, reliable, and innovative.
a New era
Today, we are entering an exciting new chapter.
With fresh investment, renewed vision, and expanded capabilities, the business has evolved into a modern, forward-thinking manufacturer ready to meet the demands of today’s game at every level.
We now offer:
- A broader and more advanced product range
- Enhanced manufacturing and design capabilities
- Scalable solutions for clubs, academies, schools, and global partners
- Custom and innovative goal systems tailored to modern football
While our foundations are built on over 40 years of heritage and innovation, our focus is firmly on the future.
Looking Ahead our ambition is clear:
To become the number one football goal supplier in the world.
We are combining decades of experience with modern innovation to deliver products that are:
- Stronger
- Smarter
- More portable
- Built for every level of the game
From grassroots to elite environments, we are committed to supporting the growth of football globally—continuing the journey we started all those years ago.
