Over 40 years of innovation in football equipment
Before organised mini football, there was “jumpers for goalposts.”
Anyone who played the game back then remembers the debates, every close shot leading to arguments over whether it was in or out.
That changed in 1959, when a young innovator built the very first 12ft x 6ft mini soccer goal using wood and netting. What started as a simple idea would go on to transform grassroots football for generations to come.
By 1989, that same vision led to the creation of the first portable PVC mini soccer goals in a carry bag. Lightweight, durable, and quick to assemble, these goals made it possible to take the game anywhere, parks, pitches, schools—setting up matches in minutes. For the first time, football became truly accessible to children everywhere.
The innovation didn’t go unnoticed. The introduction of these goals was welcomed by the Football Association, helping launch small-sided football, a format that increased player involvement, improved development, and opened the game to more participants, especially young girls, contributing to the rapid growth of the women’s game.
Recognition soon followed on a global stage, with approval from FIFA in the early 1990s, cementing the product’s place in football history.
During the first ever televised episode of Match of the Day in 1964, legendary commentaor Kenneth Wolstenholme called a goal scored by Roger Hunt with the now-famous words:
“It’s a goal.”
That simple phrase captured everything we stand for, the excitement, clarity, and universal joy of football. It became the inspiration behind our brand name and identity, reflecting our mission to be at the very heart of the game.
Since forming in 1986, we have continued to build on that spirit. From pioneering the original “goal in a bag” concept to setting new standards in durability, design, and ease of use, our products have consistently led the way.
While many have followed, our commitment to innovation, quality, and authenticity remains unchanged—ensuring our goals continue to deliver the moment that matters most:
It’s a goal.
Our products have always been more than goals, they are tools that help children, schools, and clubs grow the game. One of the most notable milestones in our history was the partnership with Coca-Cola.
As part of the “Big Red Bag” initiative, developed with the The Football Association, our portable goals were at the heart of a programme designed to introduce young children to football. Each kit provided a complete “pitch in a bag,” including goals, scaled footballs, corner flags, pitch markers, and training bibs, making football easy to set up anywhere.
Being chosen by a global brand like Coca-Cola was a powerful validation of our product and our impact. It cemented our reputation as trusted, reliable, and innovative.
Today, we are entering an exciting new chapter.
With fresh investment, renewed vision, and expanded capabilities, the business has evolved into a modern, forward-thinking manufacturer ready to meet the demands of today’s game at every level.
We now offer:
• A broader and more advanced product range
• Enhanced manufacturing and design capabilities
• Scalable solutions for clubs, academies, schools, and global partners
• Custom and innovative goal systems tailored to modern football
While our foundations are built on over 40 years of heritage and innovation, our focus is firmly on the future.
Looking ahead our ambition is clear:
To become the number one football goal supplier in the world.
We are combining decades of experience with modern innovation to deliver products that are:
• Stronger
• Smarter
• More portable
• Built for every level of the game
From grassroots to elite environments, we are committed to supporting the growth of football globally—continuing the journey we started all those years ago.
Before organised mini football, there was “jumpers for goalposts.”
Anyone who played the game back then remembers the debates, every close shot leading to arguments over whether it was in or out.
That changed in 1959, when a young innovator built the very first 12ft x 6ft mini soccer goal using wood and netting. What started as a simple idea would go on to transform grassroots football for generations to come.
By 1989, that same vision led to the creation of the first portable PVC mini soccer goals in a carry bag. Lightweight, durable, and quick to assemble, these goals made it possible to take the game anywhere, parks, pitches, schools—setting up matches in minutes. For the first time, football became truly accessible to children everywhere.
The innovation didn’t go unnoticed. The introduction of these goals was welcomed by the Football Association, helping launch small-sided football, a format that increased player involvement, improved development, and opened the game to more participants, especially young girls, contributing to the rapid growth of the women’s game.
Recognition soon followed on a global stage, with approval from FIFA in the early 1990s, cementing the product’s place in football history.
During the first ever televised episode of Match of the Day in 1964, legendary commentaor Kenneth Wolstenholme called a goal scored by Roger Hunt with the now-famous words:
“It’s a goal.”
That simple phrase captured everything we stand for, the excitement, clarity, and universal joy of football. It became the inspiration behind our brand name and identity, reflecting our mission to be at the very heart of the game.
Since forming in 1986, we have continued to build on that spirit. From pioneering the original “goal in a bag” concept to setting new standards in durability, design, and ease of use, our products have consistently led the way.
While many have followed, our commitment to innovation, quality, and authenticity remains unchanged—ensuring our goals continue to deliver the moment that matters most:
It’s a goal.
Our products have always been more than goals, they are tools that help children, schools, and clubs grow the game. One of the most notable milestones in our history was the partnership with Coca-Cola.
As part of the “Big Red Bag” initiative, developed with the The Football Association, our portable goals were at the heart of a programme designed to introduce young children to football. Each kit provided a complete “pitch in a bag,” including goals, scaled footballs, corner flags, pitch markers, and training bibs, making football easy to set up anywhere.
Being chosen by a global brand like Coca-Cola was a powerful validation of our product and our impact. It cemented our reputation as trusted, reliable, and innovative.
Today, we are entering an exciting new chapter.
With fresh investment, renewed vision, and expanded capabilities, the business has evolved into a modern, forward-thinking manufacturer ready to meet the demands of today’s game at every level.
We now offer:
• A broader and more advanced product range
• Enhanced manufacturing and design capabilities
• Scalable solutions for clubs, academies, schools, and global partners
• Custom and innovative goal systems tailored to modern football
While our foundations are built on over 40 years of heritage and innovation, our focus is firmly on the future.
Looking ahead our ambition is clear:
To become the number one football goal supplier in the world.
We are combining decades of experience with modern innovation to deliver products that are:
• Stronger
• Smarter
• More portable
• Built for every level of the game
From grassroots to elite environments, we are committed to supporting the growth of football globally—continuing the journey we started all those years ago.
The beginning
A Simple Idea Sparks a Legacy
A young footballer – now our Chairman – built the first 12’x6’ mini soccer goal from wood and netting. This simple idea set the stage for a global change in youth football.
A New Era
The First Portable Plastic Goals
We introduced the world’s first 12’x6’ portable plastic goals. Lightweight, strong, and easy to assemble, they transformed children’s football and created a new industry.
National Adoption
CHANGING THE GAME IN ENGLAND
The English FA embraced our goals for small-sided games, giving players more touches of the ball and inspiring a surge in youth and women’s football participation.
Going global
FIFA Approval for Our Goals
FIFA approved our children’s goalposts, confirming their safety, quality, and innovation – and establishing ITSA GOAL as a trusted name in football worldwide.
Grassroots Growth
Coca-Cola’s Big Red Bag Campaign
Coca-Cola selected our original goals for its national schools programme with the FA, bringing complete football pitches in a bag to grassroots players across the UK.
Leading the Industry
Safer, Stronger, Built to Last
Based in Sheffield, the home of football, we continue to set the standard for goalpost safety, strength, and design – trusted since 1986.